AI that actually
ships to production.
Conversations with the people building AI
The Advisory Practice
The pilot worked.
Now what?
Most teams have run an AI experiment. A few have run three. Almost none have shipped something that survived long enough to matter — because the hard part is never the demo.
Where teams get stuck
No clear owner after the pilot
The vendor built it. The consultant left. Now it lives in a Notion doc and nobody's sure who maintains it.
Fragmented, costly workflows
Your team is doing in 4 steps what should take one. The repetitive work is expensive, error-prone, and no AI tool you've tried fits it neatly.
Tool sprawl, no system
You have ChatGPT, Make, Zapier, and three browser extensions. None talk to each other. You're buying outputs, not building capability.
Our promise
"We identify the systems worth building, implement them, support adoption, and measure the result. You own the work. We stay until it sticks."
Josh Rosenthal
Founder, Edge of AI
The Engagement Path
Three phases. One clear path.
Start with an Audit to see where AI can actually help. Then Build the systems that matter. Then decide how long you want us in the room.
Phase 1
Edge Audit
Credited toward your Build engagement
A structured discovery that surfaces exactly where AI can help — and what to ignore. Before you spend serious money on a build, know what you are building and why.
Deliverables
- Workflow map + AI-readiness scan
- Prioritized opportunity backlog
- Solution blueprint
- 90-day roadmap
- Executive readout session
Phase 2
Build
4–8 weeks per tier
We implement the systems the Audit identified. Real code, real integrations, real documentation. Not slides. You own everything we build.
What's included
- Custom AI workflow implementation
- Integration with your existing tools
- Staff training + adoption support
- Measurement framework setup
- Full handover — you own the code
Phase 3 — Optional
Edge Care
Ongoing advisory retainer after your Build engagement
Watch
System monitoring + async support
Grow
Continuous improvement + monthly calls
Partner
Embedded advisory + rapid iteration
Enterprise
Full-team integration + strategic direction
All Edge Care tiers require a completed Build engagement. Month-to-month, no lock-in.
Discuss ongoing supportHow we work
Six steps. No ambiguity.
Fit call
We talk through your situation honestly. If there is a clear match, we say so. If there is not, we say that too.
Book the callDiscover & diagnose
Deep dive into your workflows, team structure, and existing tools. We map where time and money are leaking.
Prioritize & blueprint
We rank opportunities by impact and feasibility, then design the solution — spec, stack, timeline, success metrics.
Build & implement
We build it. Real integrations, real code, real documentation. You are in the room throughout — no surprises at delivery.
Make it stick
We train your team, document every system, and tune based on real usage before we hand the keys over.
Operate or improve
Your call. You can run it yourself — you own everything. Or keep us on via Edge Care to improve and expand.
Questions about fit?
Book a free 15-minute callThe Podcast
Edge of AI — the show
Conversations at the edge of what is possible with AI. Founders, investors, and operators share what is actually working — and what is not.
When AI becomes a creative collaborator, not a tool
Tyler Hobbs
Generative artist & AI researcher
The infrastructure bets that will define the next AI wave
Elad Gil
Investor & entrepreneur
What GPT-4 taught us about enterprise adoption
Shyamal Anadkat
OpenAI product team
AI and the future of product management at scale
Shreyas Doshi
Former Stripe PM
Listen everywhere
New episodes drop weekly.
Insights
The thinking behind the work
Automation Teardowns, live-audit recaps, and episode deep-dives — written to be cited, bookmarked, and acted on.
How we automated a 12-step client onboarding into a single trigger
A real workflow from a 22-person professional services firm: three handoffs, two spreadsheets, and a Slack channel replaced by one system.
What a $45K/month operations problem actually looks like in Notion
We walked through a founder's ops setup live on the show. Here is exactly what we found — and the first three moves we recommended.
The real reason enterprise AI adoption stalls at the pilot stage
From our conversation with a former Fortune 500 chief of staff: the three organizational moves that separate successful AI rollouts.
Flagship format
Automation Teardowns
We pick a real workflow from a real company, break it down step by step, and show exactly what we would automate and why. No generic advice — specific, actionable, repeatable.
The People
The hosts are the advisors.
The same people you hear on the show are the ones who do the work. No bait-and-switch. No army of junior consultants. Josh and Audrey are in your engagement from day one.
Josh Rosenthal
Founder · AI Expert · Host
Edge of AI + Edge of Company
Josh has spent years inside the AI conversation — first as a builder in Web3, then as the host of Edge of AI, where he has interviewed the founders, researchers, and operators actually shaping how this technology gets deployed. That access gives the advisory practice an unusual edge: we know what the leading teams are actually doing, not just what gets published.
Audrey Rosenthal
Operations Lead · Client Experience · Delivery
Edge of Company
Audrey runs operations, client experience, and delivery — the side of the business that determines whether an engagement actually succeeds. While Josh identifies and designs the systems, Audrey makes sure they land: on time, documented, and adopted by the team that has to live with them.
We started the show because we wanted to understand where AI was actually going — not the hype, but the real pattern. Three years and 100 episodes later, we had the conversations and the credibility. We built the advisory practice because operators kept asking us the same question: how do we actually do this?
— Josh & Audrey Rosenthal, Edge of Company
Ready to move past the pilot?
Let's find out if we are a fit.
A free 15-minute call. No pitch deck, no qualification form. Just a direct conversation about what you are trying to solve and whether we can help.
Or go deeper — request the $5,900 Edge Audit
Free AI Readiness Score
5 minutes
Free 15-min fit call
No obligation
Edge Audit $5,900
Credited to Build